A Customer Found a Short Note With Their McDonald’s Delivery. It’s a Master Class in Marketing

You might have seen the story of a customer who recently received a surprising note with their McDonald’s delivery circulating on LinkedIn. The post shows a picture of the classic McDonald’s brown paper bag and a note. It’s not what one would usually expect to receive alongside a Big Mac and fries, but neither is what the note said:

Hello!

We’ve seen that you’ve placed your order from the hospital. Hope you’re keeping well!

Your order is on us.

The McDonald’s UAE Team

McDonald’s did one thing very few do that made a world of difference regarding its use of data in marketing. With two words, “we’ve seen,” the company led with transparency–a key element in building trust when using data, according to the Harvard Business Review. What this does is wash away the negative connotations that often come as a side effect of data-driven marketing, which can

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Hollywood Movie Chief Brad Grey Dies, Months After Ouster

New MoviesI tried to create a complete Brad Pitt filmography on this page. I listed the films in chronological order; you may discover that in most of the earlier movies (late Eighties), he appeared in numerous movies as an uncredited additional. Since then, his star has grown brighter than that of almost all of the people who starred in those early movies.

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10 Greatest Tools To Help You Designing Infographics Creatively

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Hulu Signs Deals With Disney, Fox For New Streaming TV Service

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The Role of Property Tax Consulting Firms in Real Estate Finance and Acquisitions

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