Eliza, Author at World Fund and Finance

Marketing Experts Warn It’s ‘not Time To Slow Down’ Amid Google’s Cookiepocalypse Delay

August 6, 2022

Cookies won’t be wiped from Chrome until 2024, per a new announcement out of Google’s Privacy Sandbox. The news spells good fortune for many marketers, developers and publishers, who will now have more time to innovate and adapt as they pour resources into developing alternative privacy-preserving ad solutions. Even so, the industry is still feeling the heat.

Google Chrome’s elimination of third-party cookies — the tech that’s used to track internet users’ behavior across the web for targeted advertising purposes — has officially been pushed back to 2024.

The move will not only allow Google’s Privacy Sandbox team more time to one new privacy-centric APIs, but will also provide developers and advertisers with a longer runway for establishing their own effective privacy-preserving technologies for the future of advertising and information brokering.

Marketers say it’s no time to lose focus on innovating privacy-preserving tech / Adobe Stock

Thus far, media and

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“Our platform is changing the face of incremental marketing”

August 5, 2022

Marketing

“In a privacy-centric world, where user-level data is no longer accessible (and rightfully so!), INCRMNTAL has created a platform that allows marketers to measure the true value of their marketing activities without the need for cookies and identifiers,” explained the company’s co-founders Maor Sadra and Moti Tal. This means that it hasn’t been impacted by privacy legislation introduced by Apple, Google, and other players in the industry.”

“It’s also the only product on the market that doesn’t require marketers to turn ad campaigns on and off to compare results, which can be laborious and costly for brands,” they continued. “It uses causal data science to determine what impact each marketing activity has on sales, so marketers can understand what works and what doesn’t, and accordingly allocate their budgets effectively.”

INCRMNTAL to date has raised a total of $5.5 million and in

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Superstar SEO Provides Free Educational Content on SEO and Digital Marketing to People at Every Level of Experience

August 3, 2022

Marketing

“This SEO blog entails content and case studies that lead complete novices through the entire process of ranking sites on Google, starting a consulting agency, and much more.”

Superstar SEO Provides Free Educational Content on SEO and Digital Marketing to People at Every Level of Experience

Myrtle Beach, SC, July 30, 2022 (GLOBE NEWSWIRE) — Superstar SEO blog is one of the top educative-oriented blogs in the Digital Marketing industry, providing free educational content on SEO and digital marketing to people at different levels of experience.

Chris M. Walker, the man behind Superstar SEO, has been active in the Information Technology industry for over a decade. In 2013, he began working in Search Engine Optimization and internet marketing. He

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How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers

August 2, 2022

Marketing

Today, popular gaming streamer and YouTuber Ali “SypherPK” Hassan has announced the opening of a dedicated Fortnite Creative mapmaking division in Oni Studios, the content creation studio and consultancy he founded in January. The new venture aims to lower the barrier of entry for brands interested in the metaverse by bringing together the production and distribution sides of this nascent marketing channel.

Oni Studios’ Fortnite mapmaking team is currently composed of three full-time employees, with plans to expand to 15 and recruit a wider network of contractors by the end of 2022. The new division has been in development for about a year. Until now, the company has largely acted as an incubator and consultancy for up-and-coming streamers and video creators, but brand deals have become an increasing significant element of the company’s business — Oni signs around 10 brand deals every month, according to Oni Studios CEO Daniela

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Closing the Gap Between Digital Marketing Spending and Performance

August 1, 2022

Marketing

Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Surveythey’re happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in 2023.

However, the survey also found that this contribution has weakened over the past year. More than 30% of marketers who participated said that they are experiencing average-to-no returns on their investments, which could create funding difficulties in the future if they are not able to overcome this gap.

So, why are returns softening, and what can marketers do about it? Our research and experience has identified six reasons behind the digital marketing performance gap.

Companies haven’t developed a fully integrated digital marketing organization.

More than 60% of marketing leaders reported in the August 2021 edition of The CMO Survey that their companies were either

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