How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers
Today, popular gaming streamer and YouTuber Ali “SypherPK” Hassan has announced the opening of a dedicated Fortnite Creative mapmaking division in Oni Studios, the content creation studio and consultancy he founded in January. The new venture aims to lower the barrier of entry for brands interested in the metaverse by bringing together the production and distribution sides of this nascent marketing channel.
Oni Studios’ Fortnite mapmaking team is currently composed of three full-time employees, with plans to expand to 15 and recruit a wider network of contractors by the end of 2022. The new division has been in development for about a year. Until now, the company has largely acted as an incubator and consultancy for up-and-coming streamers and video creators, but brand deals have become an increasing significant element of the company’s business — Oni signs around 10 brand deals every month, according to Oni Studios CEO Daniela