The General and G League Announce Multi-Year Partnership and Docuseries to Tell The NBA Underdog Story
On a mission to give people a fast break when they need it the most, The General has teamed up with the G League to support NBA hopefuls on their journey to make it big.
The General is lacing up its shoes and hitting G League courts to announce a multi-year partnership with the NBA’s official development league.
Today, The General becomes the exclusive auto insurance partner of the G League, carrying out its mission to support underdogs – both on the hardwood and on the roads – and providing an easy way to connect with fans from across the league.
“As the most empathetic and flexible insurance company, we’re committed to putting our customers first and giving them a break when they need it most,” said Kale Sligh, VP of Marketing at The General Insurance. “This exciting partnership gives us an opportunity to connect with a diverse fan base