You might have seen the story of a customer who recently received a surprising note with their McDonald’s delivery circulating on LinkedIn. The post shows a picture of the classic McDonald’s brown paper bag and a note. It’s not what one would usually expect to receive alongside a Big Mac and fries, but neither is what the note said:

Hello!

We’ve seen that you’ve placed your order from the hospital. Hope you’re keeping well!

Your order is on us.

The McDonald’s UAE Team

McDonald’s did one thing very few do that made a world of difference regarding its use of data in marketing. With two words, “we’ve seen,” the company led with transparency–a key element in building trust when using data, according to the Harvard Business Review. What this does is wash away the negative connotations that often come as a side effect of data-driven marketing, which can

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You can watch the free movies online here by using their viewer which allows you to play the movie, view related motion pictures, and share the movie over email. … Read more

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Many asset managers worry about the impact of property tax consulting firms. They think they are only an issue during the operational phase, but they are not worried about the potential effects on the firm’s acquisitions team. The white paper addresses this issue and quantifies the value of property tax consulting firms. In addition, the article explains the role that property tax consulting plays in the acquisitions process and discusses the benefits of hiring a property tax consulting firm. This article also discusses the importance of assessing the fee structure of property tax consulting firms.

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